Founded in 1948, Klier Hair Group is the largest hairdressing services company in Europe. The family-run business operates various salon and retail brands. These brands offer hairdressing products and services, including hair care, hair coloring, styling, and beauty.

One of the company’s core services is hairdressing in its own salons. It also provides exclusive offers with top-tier partners in the industry. Klier Hair Group operates over 850 salons across Europe.

The main goal of Klier Hair Group was to increase operational excellence. Improving the customer experience and enhancing customer satisfaction also played a key role. AI should help improve processes, customer interactions and help spot industry trends early.

The company recognised the potential of AI and has already included AI implementation in its strategy. To ensure the best execution, Klier Hair Group partnered with appliedAI. Together, they evaluated the technical potential of key AI solutions. Afterwards, they identified and ranked these use cases.

To discover valuable AI use cases, employees from various departments were invited to participate in a survey. Its goal was to facilitate an efficient and targeted approach.

In addition, the survey aimed to understand the company's structure and processes. It also sought to identify potential AI applications. In-depth interviews helped create a list of potential AI use cases. This process identified the areas where AI can provide the highest benefits.

In a collaborative workshop, we identified the most important AI applications for the company’s strategy. These applications can greatly improve the customer experience. They can also boost customer satisfaction and quickly respond to industry trends. This ensures that Klier Hair Group can remain competitive in the future.

A systematic evaluation of the technical feasibility and economic value led to the selection of four promising AI applications from various categories. appliedAI provided clear recommendations, which supported the selection process. Klier is now further analyzing these four applications.

To test additional hypotheses, the team refined the identified applications through a technical scoping process. For each of the four use cases, we explored and showcased solutions. This prepares Klier Hair Group for the technical development and implementation of the AI applications.

As a result of this successful collaboration, Klier Hair Group now has a clear vision of its future AI focus. We have created a roadmap for the four chosen AI use cases. This will help ensure successful and efficient implementation.

Additionally, we identified the areas of the business that need to take steps towards digital transformation. This will help Klier collect the needed data. The company now knows what changes it must make to improve its data systems. This will enable a more efficient use of technology and ensure a faster ROI.

Stakeholders from all key departments and levels were involved, allowing a common goal to be developed for the project. Through cross-functional collaboration, the team gained a clear understanding of the company’s internal processes and infrastructure. This helped identify the most promising AI use cases.